About u mobile
Launched in 2007, U Mobile is Malaysia’s fastest growing full-fledged mobile operator that offers data, voice and messaging services to its customers via innovative prepaid, postpaid and broadband plans. In less than 5 years, the company has grown its subscriber base from less than fifty thousand to over four million through its market-leading product innovation and value proposition.
U Mobile opts for unconventional and game changing approaches to engage with its target segments, tailoring its product offerings according to consumers’ needs and lifestyles with a strong focus on youths and young professionals segments.
Being the youngest telco and challenger in the dynamic Malaysia telecommunications industry, U Mobile has introduced many first of its kind services to the market. The telco was the first to offer the Unlimited Mobile Internet (UMI) proposition with voice, SMS and data in a single package for prepaid customers. The company also offers free Internet Roaming for both prepaid and postpaid in 9 countries making data roaming extremely affordable to Malaysian customers.
In early 2015, U Mobile again breaks the industry status quo by offering the same rates and benefits for both prepaid and postpaid users. The new prepaid and postpaid plans stand out of the product & services available in the market space with its uncluttered and straightforward unique features. Apart from product innovation, the company is also known for value leadership as its prepaid, postpaid and broadband packages have been consistently offering the best value for calls, SMSs and mobile internet services.
U Mobile also adopts a unique sales strategy aimed to ramp up its distribution channels and grow its brand presence across the nation through building a wide network of traditional dealers and alternate channels. Now U Mobile has more than 10,000 traditional trades and over 31,000 alternate channel touch points. The alternate channels comprise of convenient stores, electrical chain stores, modern hyper/supermarkets and other verticals such as 7-Eleven, 99 Speedmart, Giant, Tesco, Sen Heng and etc. The company continuous to explore strategic avenues to increase convenient and efficient touches points to be a telco that stays relevant to consumers’ lifestyle.
The fast growth of U Mobile brand is made possible through its unique network strategy, which is supported by strong own built network complemented by 3G Ran Share and 2G Domestic Roaming covering 95% population in Malaysia. This strategy accelerated U Mobile’s network rollout and enabled the company to achieve nationwide coverage in a much shorter span of time. U Mobile is constantly expanding and enhancing its network infrastructure to deliver superior voice and data service quality to the consumers. By 2015, U Mobile will have more than 10,000 sites comprised of 3G and 4G LTE home network, 3G Ran Share and 2G Domestic Roaming sites.
U Mobile’s strategies, approaches and efforts in driving the business forward were recognized by industry partners. In 2012, leading industry analyst Frost & Sullivan named U Mobile as the Most Promising Service Provider of the Year. The telco’s commitment in putting customers first also earned the company the Best Overall Experience, Best Contact Centre Experience, Best Mobile Experience and Best Net Promoter Score awards by Frost & Sullivan in 2015. U Mobile’s string of innovative mobile internet offerings also helped bagged PC.Com’s Best Data Service Provider award in 2014.
U Mobile’s main shareholders are ST Telemedia and U Telemedia. ST Telemedia provides an unparalleled advantage as it enables strategic relationships with industry participants and global vendors, along with financial, technical and operating experience and expertise. With U Telemedia, a private investment by Tan Sri Dato’ Sri Vincent Tan, U Mobile is able to reach out to a wider audience, leveraging on Berjaya Group Berhad’s nationwide distribution channels and joint marketing collaborations via multiple retail outlets.