U Mobile (formerly known as MiTV Networks), is the subsidiary of U Television (formerly known as U Telecom Media Holdings and MiTV Corporation) which is active in the multimedia and communications industry.

U Mobile, Malaysia’s newest 3G service provider seeks to enrich the lives of its customers by making communication, entertainment and information easily accessible through advanced technology that is simple to use and high in value.

In April 2007, U Mobile signed Malaysia's first ever nationwide domestic roaming memorandum of understanding as a precursor to an agreement with Celcom (Malaysia) Berhad allowing U Mobile's customers to experience nationwide coverage from day one of service availability.

Nationwide domestic roaming will allow U Mobile customers to experience nationwide coverage while U Mobile continues to progressively rollout its own unique HSDPA-driven mobile network. U Mobile operates on its own mobile network where available and is rapidly expanding this network to cover as many areas in the country as possible.

In December 2007, global mobile communications leaders KT Freetel of South Korea and NTT DoCoMo of Japan announced that both will collectively invest USD$200 million for a total 33% stake in U Mobile supporting U Mobile's rapid go-to-market and product diversification plan. This strategic partnership marked the beginning of an exciting new chapter for U Mobile which will give rise to enhanced and diversified products and services.

U Mobile has also recently introduced a postpaid service – U38 plan that has the lowest commitment fee plan available today. Our customers also can benefit from the two-month free trial of U Mobile's broadband service which is available on its HSDPA–driven on 3G network in the Klang Valley – a high speed network that delivers broadband–like experience to mobile users.

In 1 July 2008, U Mobile launched its first ever prepaid package that is set to break the 3G market with its unique value proposition. The innovative plan developed based on the 018 concept (zero/free starter pack, 1–sec billing and 8sen/sms), introduces per–second billing to consumers and provides great value–add by offering free prepaid starter packs along with 8sen per SMS across all networks for all customers, all the time.

U Mobile is currently the only 3G service provider in Malaysia to offer per–second billing for all its postpaid and prepaid plans.

U Mobile's 018 Prepaid customers can enjoy per–second billing (at 0.8sen/sec) for all voice and video calls, a feature that charges consumers based on the exact duration of the call.

Our 018 Prepaid plan is regarded as one of the most value for money in the country, offers free starter packs that are pre–loaded with RM1 talk time credit. This feature allows customers to enjoy further savings by eliminating the need to purchase starter packs, and with RM1 preloaded into all starter packs, customers can start making calls right away without spending a single sen.

We will continue to look at ways to offer the best value and savings to our customers. Like all U Mobile call plans 018 Prepaid also benefits from U Mobile's trademark same low rate for voice and video calls.

In conjunction with the introduction of 018 Prepaid, U Mobile also launches two new postpaid plans – U68 and U98. U68 offers even lower call rates allowing customers to maximise the benefits of U Mobile's unique per second billing with the flexibility of no contract periods. U98 introduces phone bundling with a selection of high, medium and low end phones that are offered at special prices with an 18 month contract to suit every need and budget.

In addition to the new postpaid plans, U Mobile will also be offering a special SIM only version of its popular Surf with U high-speed mobile internet package.

For more information on the 018 Prepaid, Postpaid plans (i.e., U38, U68, U98) and Surf with U package, visit our nearest U Mobile Service Centres, UFrens, UStore, participating dealers or call +6018 388 1318 or log on to http://www.u.com.my.

Company Highlights

U Mobile’s Service Proposition

U Mobile has been awarded with the following licenses by the Malaysian Communications and Multimedia Commission (MCMC)

• Network Facilities Provider License (NFP)
• Network Services Provider License (NSP)

U Mobile was awarded a 3G spectrum by MCMC in March, 2006 allowing it to build and operate a 3G Mobile Network

The awarded licenses and spectrum will allow U Mobile to build, operate and maintain telecommunication network infrastructures and offer telecommunication and interactive/internet-based services including Mobile LiveTV^TM

The mobile multimedia service from U Mobile will satisfy the needs of all the current and future mobile communication markets for both business and consumer end users

U Mobile’s vision is to drive the convergence of technologies in Content, Services, Applications and Communications together in a single platform for the easy access of mobile users

Strength of U Mobile

• As a new service provider in the market, U Mobile is made up of a vibrant and dynamic team of experienced industry professionals and technology enthusiasts that understands the dynamic environment and demands of today’s telecommunication and IP (Internet Protocol) services and customers

• U Mobile have been awarded a 3G license from the Malaysian Communications and Multimedia Commission (MCMC)

• U Mobile’s network infrastructure is built on the Next Generation Network (NGN) platform that is flexible and scalable to accommodate for future trends and technology development

• U Mobile’s network fully utilises High-Speed Packet Access (HSPA) technology ensuring consistent and fast mobile communication speeds for data, voice and video

• Nationwide Domestic Agreement with Celcom ensures that U Mobile’s customers will get the widest network coverage in Malaysia

• U Mobile will be the first operator in Malaysia to roll-out true mobile TV utilising the widely accepted DVB-H standard. This move will make U Mobile the first mobile multimedia operator in Malaysia

• U Mobile is a part of existing businesses in the multimedia and communications industry through its holding company and affiliated companies. This advantage will allow U Mobile to consolidate the many resources available to the company and develop truly unique and consumer-driven products and services

• With KT Freetel and NTT DoCoMo collectively holding a 33% stake in U Mobile, U Mobile is backed by among the global leaders in mobile communications and mobile technology. This will allow U Mobile to tap into the experience and other resources of these more established partners to ensure the successful deployment of U Mobile’s very own HSDPA driven network and along with it innovative products and services