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GroovesWithU

In efforts to lift the festive period (Raya), U Mobile created outreach initiatives to support local businesses and talents during the pandemic by providing our platform for 11 local musicians including Yuna, Aina Abdul, SonaOne to continue to pursue their passion and entertain our customers.

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IG Livestreams across 3 weeks leading up to Yuna and Friends YouTube Premiere

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As this was going to be a quieter Raya, we engaged Yuna and some of her friends to bring the Raya spirit to fans in the safety and comfort of their own homes.

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