Kuala Lumpur, 30 September 2021 – U Mobile achieved another digital telco milestone today by being the only company in the industry to have a telco-assurance product that is eligible for the Perlindungan Tenang Voucher Programme. This Programme, an initiative by the Government of Malaysia, will see eligible Bantuan Prihatin Rakyat (BPR) recipients receiving a RM50 voucher to purchase life insurance and family takaful plans that fall under the scheme.

For new and existing* U Mobile customers who qualify for the voucher, they will enjoy 5 months of coverage amounting to RM50 for the company’s life microinsurance product called GoLife 10, which is underwritten by Sun Life Malaysia Assurance Berhad. GoLife 10, like all other U Mobile’s telco-assurance products, may be applied and managed via the U Mobile website and MyUMobile app, offering customers a convenient and contactless experience.

Jasmine Lee, Chief Marketing Officer of U Mobile, shared that the company is all about unleashing every potential and as such has been aggressively expanding its digital offerings in its quest to become the country’s preferred digital telco. Its early efforts of being the first and only telco to offer affordable and accessible telco-assurance products meant the company had the immediate capability to provide a product that qualifies for the Perlindungan Tenang Voucher Programme. “U Mobile is delighted to be able to play our part for the Malaysian community by being the only telco to participate in Bank Negara Malaysia’s Perlindungan Tenang Voucher Programme. This offering is extremely timely as Malaysians continue to confront the impact of the on-going COVID-19 pandemic. We hope the five months subscription for our GoLife 10 life microinsurance product will benefit new and existing U Mobile customers and provide the much-needed protection for themselves and their loved ones during this difficult time.”

Sun Life Malaysia’s CEO and President / Country Manager, Raymond Lew said, “As the COVID-19 pandemic continues to affect livelihoods of many Malaysians, Sun Life Malaysia remains committed to support the government’s efforts in bridging the insurance and takaful protection gaps, especially amongst unserved and underserved communities. At Sun Life, our purpose is clear – to help people achieve lifetime financial security and lead healthier lives, and since 2017, we have partnered with U Mobile to make life insurance/family takaful affordable and accessible for the underserved communities. We believe by providing them with equitable access to protection plans, we are enabling them to live a financially secure and healthier life.”