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U Mobile Opens First Store In East Malaysia To Further Strengthen Presence In The Region 

  • U Mobile has launched its first own retail store in East Malaysia, located in Imago Shopping Mall, Kota Kinabalu, Sabah
  • The store opening highlights the telco’s commitment to expand its brand and network presence in East Malaysia, in line with company’s overall strategy
  • To mark the store launch, U Mobile is hosting Cara U Sabah Fest, a three-day festival celebrating the best from Sabah in music, food, sports, gaming, and more!


Kota Kinabalu, 26 April 2024 – U Mobile, the award-winning mobile and digital services provider, has launched its first store in East Malaysia. located at Imago Shopping Mall, Kota Kinabalu, Sabah. The move highlights the telco’s continuing efforts to further expand reach and enhance customer engagement in the state.


The full-service store will provide customers with the complete range of U Mobile’s offerings and mobile digital experiences, such as an exclusive gaming corner for customers to test the power of U Mobile 5G. Apart from that, customers can walk in to subscribe to any U Mobile plan, such as its U Borneo prepaid and postpaid plans, browse the latest 5G devices for bundling options, activate eSIM, port over while maintaining current number or change their rate plan.


“U Mobile is excited to launch our first store in East Malaysia at Imago Mall, Kota Kinabalu, Sabah! The store is just part of our overall plan to expand our focus and footprint in East Malaysia,  so that more customers may enjoy the best of what U Mobile has to offer in terms of customer service as well as our innovative product range supported by Malaysia’s No.1 5G Network,” said Navin Manian, Chief Marketing Officer of U Mobile.

With the launch of its new store, the first 250 customers who walk in to sign up for a device bundled with U Postpaid Borneo 68, U Postpaid 68 or U Postpaid 98 will be eligible for rebates up to RM120, as well as other exciting free gifts (while stocks last). This promo starts from 26 April 2024 and will be on a first-come-first-serve basis.


To celebrate this milestone, U Mobile is also hosting Cara U Sabah Fest, a three-day festival that showcases the best of Sabah’s rich culture and talents, such as singer Stacy Anam, U Mobile’s appointed East Malaysian ambassador, who will debut a new song called “Cara U”. Besides Stacy, Cara U Sabah Fest will also feature artists like Andi Bernadee, ISOBAHTOS, Estranged, K Clique, as well as appearances by Sabah FC members, MLBB and Dota 2 battles, interactive VR gaming and mobile experiences that lets attendees experience the power of U Mobile 5G. Attendees may even stand a chance to win prizes like the latest 5G devices, limited edition headwear and more. Cara U Sabah Fest will take place from 26 – 28 April 2024, 10am – 10pm at Imago Shopping Mall, Kota Kinabalu. Entrance is free.


For more info, visit www.u.com.my/CaraUSabah

Sabah store
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