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Cool. Calm. Collected.



The Essentials

Alex joined U Mobile in August 2010 and was appointed as Chief Sales Officer in September 2012. Prior to that, he was with PT Axis Indonesia and PT Mobile-8 (FREN) Indonesia. With over 25 years of experience, he has also worked with Fuji Xerox, Citibank, Standard Chartered Bank and Digi. Alex holds an MBA in Marketing from Charles Sturt University.



Life At U Mobile

The ocean of calm in a fast-moving environment, Alex is responsible for leading the company's strategic partnerships, implementing our go-to-market plans and business expansion efforts for consumer sales in the prepaid and postpaid divisions as well as handling channel distribution, trade marketing, and channel support operations. When he first joined, his aspiration was to build a solid and diverse distribution channel for U Mobile to deliver its services. Under his leadership, he has helped grow U Mobile from its humble beginnings of having just 5% market share to becoming the strongest challenger in the market today. 



Personal Outlook

Alex relishes in U Mobile’s hungry, almost startup-like DNA. “The company is young and diverse and it is my hope that I am able to lend my experience to help build something that will be a legacy in the industry.” Outside of the office, Alex enjoys reading, golfing and traveling.


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