Norfazidah Abu Bakar

The Essentials

Fazie was appointed as Chief Corporate Services Officer in December 2019. She has over 20 years of HR experience and has worked in local and multinational organisations such as MIMOS Berhad, AXA AFFIN General Insurance Berhad and AXA AFFIN Life Insurance Berhad. She holds a BBA in Human Resource and Finance from Washington State University.

Life At U Mobile

As CCSO of U Mobile, Fazie aspires to uplift company culture as well as spearhead digitalisation of our HR functions. Under her leadership, the Corporate Services Division (CSD) has implemented various initiatives to address gaps, refresh vision, mission and core values, raise employer brand profile, as well as streamline processes by moving them online. Fazie’s efforts have proved fruitful as they have resulted in U Mobile winning several employer awards. When it comes to people, U Mobile’s core value of innovation resonates with Fazie as she believes everyone should always explore possibilities outside their comfort zone as there is hidden potential in all of us. All you need is the right mindset and attitude!

Personal Outlook

Fazie’s personal motto has always been: “Expand your horizons, realise the differences.” She is guided by this motto in her professional life as it reminds her to always keep learning; in her personal life, it pushes her to be adventurous and to enjoy different experiences via travel with her family and close group of girlfriends.