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Sun Life Malaysia Partners U Mobile to Showcases GOLIFE, The Country’s First Telco-Assurance Product at Karnival Kewangan

Kuching, Sarawak 24th November 2017 -Sun Life Malaysia and U Mobile introduced their first telco-assurance product, GOLIFE at Karnival Kewangan, the first financial carnival organized by Bank Negara Malaysia. GOLIFE is a mobile-based life microinsurance product, and it was launched at the event with Datuk Muhammad Ibrahim, Governor of Bank Negara Malaysia as the witness.


Underwritten by Sun Life Malaysia and distributed by U Mobile, GOLIFE is the first of its kind because customers can apply, subscribe and manage their life microinsurance plans entirely via their mobile phones. GOLIFE is the first product that came out of a memorandum of understanding that was signed in May this year by the two companies.


“Our business purpose is to provide lifetime financial security to more Malaysians and distributing insurance coverage via mobile devices allows us to reach more customers at lower cost, better targeting potential customers and engaging existing customers. It is also apt that we choose to introduce GOLIFE, which is also an affordable life microinsurance product, at today’s Karnival Kewangan Sarawak, in support of our government’s objective to achieve an insurance penetration rate of 75% by 2020,” said Raymond Lew, Chief Executive Officer and President / Country Head of Sun Life Malaysia.


“At U Mobile, we innovate to provide the best experience to our customers. As part of our continued efforts to give unlimited peace of mind, today, we are delighted to be able to launch the first life microinsurance with Sun Life Malaysia. I believe many people will be able to benefit from such a service as it convenient and extremely relevant,” said U Mobile's Chief Executive Officer, Wong Heang Tuck.


Raymond and Heang Tuck were present at the carnival to share the significance and benefits of the product. GOLIFE is the first product to be rolled out and both are looking forward to launching similar products in the near future.


The GOLIFE plan will be offered to select U Mobile postpaid customers for free as an introductory offer from 24 November 2017 until 28 February 2018. From end-January 2018, interested U Mobile customers can subscribe to GOLIFE from as low as RM5 a month or RM0.16 daily through the U Mobile website at (www.u.com.my) or MyUMobile app.



About GOLIFE Plan

Product Features GOLIFE 
Premium  RM5 per month
Coverage  RM 18, 000
1. Death / TPD due to natural causes

2. Death / TPD due to *specified infectious diseases 

*Dengue Fever, Chikugunya Fever, Malaria, Japanese Encephalitis, Avian Influenza, Zika Virus 

2x of Coverage 

= RM 36, 000

Entry Age Limit  18 - 45 years old 
Coverage Term  Coverage renewal on monthly basis, up to expiry of 50 years old. 
Payment Type  Charged to prepaid balance and postpaid account, monthly auto-renewal
Mode of Premium Monthly 
Subscription Method  UM Self Care Portal or My UMobile App

Key features of GOLIFE are:

  • Simple online registration – Click & be protected immediately (just ONE health declaration)
  • Highly affordable – GOLIFE at RM5
  • Pay-as-you-go insurance ie no fixed commitment (subscribe & unsubscribe anytime)
  • 60-Day satisfaction guarantee – Unsubscribe within 60 days and get full
  • Easy & fast claim submit online via web portal and 5 working days to process


About Telco-Assurance

  • Managing and paying for insurance coverage
  • Digital application and documentation
  • Multiple insurance functions through a single mobile app
  • Quick/Immediate update on insurance subscriptions
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