Kuala Lumpur, 11 May 2026 – U Mobile, Malaysia’s newest 5G network provider, announced that it has added VIBE Mobile, an Elite Links (M) Sdn Bhd company, to its list of strategic Mobile Virtual Network Operator (MVNO) partners. This latest collaboration will see U Mobile provide VIBE Mobile, a new mobile service brand in Malaysia, access to its next-generation 4G and 5G network for data, domestic and international services and roaming capabilities.
This collaboration will also allow VIBE Mobile to focus on service design, branding and customer engagement, while relying on U Mobile for core mobile connectivity.
By enabling partners to enter the market using its established network capabilities, U Mobile is helping broaden consumer and business choice, while supporting businesses that are looking to develop and scale new digital services in Malaysia.
Navin Manian, Chief Consumer Business Officer of U Mobile, said, “At U Mobile, we believe the industry is healthiest when there is competition as that will keep everyone sharp and ultimately deliver better outcomes for customers. This latest MVNO partnership demonstrates how U Mobile is extending our next gen 5G network advantage to enable a more dynamic MVNO ecosystem. We continuously invest in our network for scale, flexibility and future needs. This gives partners like VIBE Mobile the ability to develop differentiated offerings for specific customer segments, helping to drive greater innovation and competition across the mobile sector. As more partners come on board, Malaysians stand to benefit from greater choice, sharper value and services designed for different needs.”
Joseph Lim, Chief Executive Officer of VIBE Mobile, said, “This partnership marks a major milestone in bringing the VIBE Mobile vision to life and we are proud to work with U Mobile as the network partner supporting our launch. With its strong next gen 5G network capabilities and continued focus on innovation, U Mobile provides a solid foundation for us to deliver a seamless, high-quality and future-ready digital experience for Malaysians.
As a modern, lifestyle-driven digital brand, having the right network partner is critical. At VIBE Mobile, we are creating more than a mobile brand — we are building a digital lifestyle ecosystem that reflects how today’s generation connects, consumes content and expresses themselves. Together with U Mobile, we are excited to introduce a new generation of mobile experiences that go beyond connectivity to enable lifestyles and meaningful digital experiences for Malaysians.”
The collaboration is part of U Mobile’s broader effort to build a more dynamic partner ecosystem, anchored on its next gen 5G network. Designed for both scale and flexibility, U Mobile is enabling partners to tap into its superior and seamless connectivity to bring new mobile and digital services to market faster, with the ability to differentiate for specific customer segments.
As the MVNO space continues to evolve, U Mobile will also look to provide its network capabilities to support partner-led innovation, helping to drive a more diverse, competitive and future-ready mobile segment in Malaysia.
