Kuala Lumpur, 25 August 2025 — U Mobile, Malaysia’s newest 5G network provider, has entered into a strategic collaboration with Malaysia Retail Chain Association (MRCA) as a Corporate Patron for the 2025/2026 term. This initiative will see U Mobile play a key role in accelerating the digitalisation of Malaysia’s retail sector.

“U Mobile is pleased to partner MRCA to digitalise the retail sector in line with Malaysia’s digital transformation goals. Through this latest initiative, we look forward to over 600 retail brands and 40,000 outlets benefitting from our ULTRA5G experience that will enable smart retail solutions such as cashless payment systems and smart inventory management. We believe U Mobile is in best position to support retail sector to enhance their efficiency, customer experience and competitiveness as we aim to deliver the widest and deepest 5G coverage in Malaysia by prioritising indoor as well as outdoor coverage,” said Alex Tan, U Mobile’s Chief Sales Officer.

In line with U Mobile’s 5G network expansion plan, the company recently launched ULTRA5G experience at Berjaya Times Square where its headquarters is situated, making the mall the first fully 5G-enabled shopping mall in Malaysia.

The collaboration with MRCA was formalised at the opening ceremony of Franchise Expo Malaysia 2025, last week, with Alex Tan, Chief Sales Officer of U Mobile, representing U Mobile and Datuk Dr. Ken Phua, President of MRCA. The ceremony was also attended by YB Datuk Ewon Benedick, Minister of Entrepreneur and Cooperatives Development, as the Guest of Honour.