KUALA LUMPUR, 5 SEPTEMBER 2019 – U Mobile, the data-centric and multiple award-winning telco, together with Impact Malaysia, an agency under the purview of Ministry of Youth & Sports for youth development and social innovation, with the support of Ministry of Youth and Sports (KBS), has unveiled its first vast, floor-wide art mural initiative.

The completion of this vibrant art mural inspired initiative at the outdoor basketball, volleyball and sepak takraw courts at Spacerubix Puchong, signifies the kick off of U Mobile’s Unlimited Moves campaign with Impact Malaysia. This campaign will see the telco giving the same vibrant artistic touch to selected youth-centric community spaces across Malaysia. Apart from injecting street art to the courts at Spacerubix, U Mobile will also be providing connectivity as part of its overall efforts to enhance the youth-community building experience.

During the launch, U Mobile’s CEO, Wong Heang Tuck, highlighted the telco’s dedication to youth passion, community building and collaboration. “U Mobile’s Unlimited Moves Campaign is all about us providing access and tools for youths to realise their unlimited potential either in sports or in community building efforts. We are delighted that we are given the opportunity to partner with Impact Malaysia with the support of Ministry of Youth & Sports for this campaign.”

He hopes the newly minted sports courts art canvases at Spacerubix will bring about even more youth-community building efforts. “After the artistic touch from U Mobile, the courts become even more conducive as it can be used for multiple purposes, including weekend markets and music concerts. As a Malaysian company, we are truly glad to be able to do our part to support Malaysian youth talent and communities.”

Impact Malaysia’s CEO, Ahmed Faris Amir expressed his delight on U Mobile’s interest in youth community building through the Unlimited Moves project, and commended U Mobile’s effort to provide connectivity in Spacerubix, in addition to aesthetics. “Impact Malaysia is looking forward to seeing more youths gather at our newly revamped courts to play sports, share ideas and passion, together,” said Ahmed Faris.

YB Tuan Syed Saddiq Syed Abdul Rahman, the Minister of Youth and Sports is positive about the collaboration and encouraged other corporate bodies to also contribute in youth development. “This initiative gives a boost to nurturing youth sporting talent, as well as youth community building mindset. I am happy to know that this is not a one-off project, and the fact that Unlimited Moves is focused on expanding its touch to even more youth-centric spaces across Malaysia.

To mark the occasion and to celebrate the unveiling of the courts, Heang Tuck, Ahmed Faris and YB Syed Saddiq shot some hoops to signify their support for youth involvement in sports and community building. The launch event was also attended by other KBS-related agencies, youth groups and partners of Impact Malaysia and Spacerubix.