• U Business launches ULTRA Business Merchant 360, consisting of hardware, applications, and connectivity solutions catered in particular for the needs of the F&B and retail sector

• ULTRA Business Merchant 360 is Malaysia’s first integrated business solution offering with a monthly subscription model, designed to lower barriers to entry through flexible 24-month instalment plans starting from as low as RM265 per month

Kuala Lumpur, 25 May 2026 – U Business, the enterprise arm of Malaysia’s newest 5G network provider U Mobile, has launched ULTRA Business Merchant 360, an integrated business solution catered especially for F&B and retail businesses. The bundle provides business owners a one-stop solution for POS hardware, business-related software and U Mobile’s ULTRA5G connectivity.

This latest innovation seeks to address key pain points faced by small and medium F&B and retail businesses. Among the benefits of ULTRA Business Merchant 360 includes:

1) Simplified bundle selection process as ULTRA Business Merchant 360 is a one-stop solution for POS Hardware, F&B and Retail enterprise solutions as well as connectivity. It saves business owners time and effort required if they were to go to different providers for the same requirements. 

2) It caters to diverse business needs by giving end-users the flexibility to select their preferred POS hardware and software solutions from a curated ecosystem of industry-leading partners. This includes Point-of-Sale (POS) hardware from SUNMI, as well as business solutions such as FeedMe, which supports restaurant ordering and front-of-house management, and EasyStore, which enables businesses to manage sales channels, inventory and customer touchpoints seamlessly across online, offline and hybrid retail environments.

3) It lowers the barriers to entry for small and medium enterprises aiming to digitising their business as ULTRA Business Merchant 360 is the first integrated solution offering a monthly subscription model available through a flexible 24-month instalment plan with upfront fees as low as RM265 per month.

“At U Business, we believe in innovating digital solutions, made possible by our ULTRA5G connectivity. In the case of ULTRA Business Merchant 360, we have addressed key pain points of SME F&B, and retail outlets. By bundling our reliable, seamless and quality connectivity, with industry-leading POS hardware and business software together and by offering a flexible subscription model via a flexible 24-month instalment plan, we have removed obstacles for F&B and retail businesses to digitise their operations for long-term sustainability,” said How Lih Ren, Chief Business Officer of U Mobile. 

Upon subscribing to ULTRA Business Merchant 360, F&B and retail outlets will be e-invoice ready and will be able to support delivery platforms, across online, offline and hybrid retail environments from key marketplaces to social media and messaging platforms. Apart from that, they will also benefit from ready access to logistics and delivery providers, payment gateway providers, as well as key accounting software to help businesses manage operations more efficiently through a centralised platform. 

On top of that, F&B and retail outlets will be able to establish an online presence more easily through this integrated digital solution. It will also enable a more automated approach, real-time visibility, better workflow and decision making, further supporting scalability and at the same time reducing costs. The solution will also improve efficiency in servicing customers more effectively, a vital sector factor for F&B and retail outlets.

"ULTRA Business Merchant 360 reflects our commitment to empowering Malaysian SMEs with enterprise-grade digital capabilities through a seamless and integrated ecosystem. By combining U Mobile’s high-performance 5G connectivity with intelligent POS hardware from SUNMI and trusted business platforms such as FeedMe and EasyStore, we are enabling merchants to modernise operations, strengthen customer engagement and build scalable businesses for the future economy,” said Victor Tan, Regional Managing Director of SUNMI.

 King Wei Lo, Co-Founder and Chief Technology Officer of FeedMe said, “FeedMe was built with one belief: great taste should last forever. Many F&B merchants create amazing food, but struggle with digital operations, compliance, reporting, and day-to-day workflow complexity. Through ULTRA Business Merchant 360, we are proud to work with U Business and partners to make restaurant digitalisation more accessible, practical, and sustainable for SMEs. By combining reliable connectivity, POS hardware, and FeedMe’s restaurant management platform, merchants can run their operations with better visibility, efficiency, and confidence, so they can focus on what matters most: serving great food and growing their business.” 

"Building a commerce platform is not only about technology - it is about understanding the daily challenges merchants face. Every feature, integration and partnership we build at EasyStore is designed with the goal of helping businesses grow more efficiently and sustainably," said Alan Kok, Co-Founder and Chief Business Development Officer of EasyStore.

To mark the launch, U Business is offering exclusive promotional pricing for the F&B bundles for the first 150 sign-ups as well as value-added offerings such as additional one-year POS device warranty, one-time complimentary POS onsite support and other benefits. 

Further details are available here: www.u.com.my/merchant360

U Mobile, together with partners EasyStore, FeedMe and SUNMI, mark the launch of ULTRA Business Merchant 360 — an integrated solution enabling F&B and retail businesses to operate smarter and more efficiently

From left to right:

• Mr. Alan Kok, Co-founder and Chief Business Development Officer, EasyStore
• King Wei Lo, Co-founder and Chief Technology Officer, FeedMe
• How Lih Ren, Chief Business Officer, U Mobile
• Victor Tan, Regional Managing Director, SUNMI