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Two iPhone 16 devices, side exterior, stacked facing each other in Ultramarine finishes, volume buttons, Action button, Side button, Camera Control button, Apple logo in centre, raised Advanced dual-camera system

  • Durable, colourful design.

    Who says beauty isn’t meant to last.

    iPhone 16, back exterior, raised Advanced dual-camera system, Apple logo in centre, all five finishes, Black, White, Teal, Pink, Ultramarine
  • iPhone 16 Plus

    6.7″Refer to legal disclaimers

    iPhone 16

    6.1″Refer to legal disclaimers

    iPhone 16 Plus and iPhone 16, Action button, volume buttons, Side button, and Camera Control, front exterior all-screen design, Dynamic Island centred near top, back exterior, Teal finish, raised Advanced dual-camera system in top left corner, Apple logo in centre
  • Camera Control. Get the perfect photo.

    While barely lifting a finger.

    Camera Control.

    Get the perfect photo.

    While barely lifting a finger.

    Camera Control on iPhone 16, right finger slides along side of phone to adjust camera settings
  • Advanced dual-camera system showing the Ultra Wide camera, zoomed in on iPhone 16

    Ultra Wide camera.
    For closer close-ups.

  • Choose your Photographic Style.

    Change it up. Change it back.

    Photographic Styles capabilities on iPhone 16 include adjusting tone and color
  • A big boost in battery life.

    Apple TV plus series Severance on iPhone 16

    Up to 27 hours video playback on iPhone 16 Plus and up to 22 hours video playback on iPhone 16.Refer to legal disclaimers

  • A18 chip.

    Super fast. Super smart.

    A18 chip for iPhone 16
  • Action button.

    Do more. Wait less.

    Just press and hold the Action button on iPhone 16 to launch the action you want, Focus feature, Camera app, Silent mode, torch, Voice Memos, Shazam and more
  • The first iPhone designed for Apple Intelligence.

    Personal, private, powerful.

    Apple Intelligence starting in US English late 2024Refer to legal disclaimers

    Apple Intelligence capabilities with Genmoji, Summary, Type to Siri on iPhone 16
  • Crash Detection.

    In a severe car crash, iPhone can call for help when you can’t.Refer to legal disclaimers

    Showing GPS location and Emergency SOS messaging via Satellite on iPhone 16

Designed to make a difference.

Privacy. That’s iPhone.

From the Passwords app to Private Browsing on Safari to the Health app, iPhone helps keep you in control of what you share.

More recycled materials? Naturally.

Apple is significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. And iPhone packaging is 100 per cent fibre based, with no plastic wrap in or around the box.

Easy to upgrade. Simple to switch.

Upgrading from another iPhone?

Just put your old iPhone next to your new one, and with a few taps you can transfer your data automatically.

Switching to iPhone?

When you buy a new iPhone, the Move to iOS app makes it easy to transfer your photos, contacts and more.

Even more to love.

MagSafe accessories

Snap on a magnetic case, wallet or both.

A colourful ecosystem of accessories for effortless attachment and faster wireless charging. With endless ways to combine, there is a mix to match any style.Refer to legal disclaimers

Three iPhone 16 devices, back exterior, with MagSafe accessories attached: iPhone FineWoven MagSafe Wallet, MagSafe Charger with Silicone Case and iPhone Clear MagSafe Case

AppleCare+

Expert support, enhanced coverage.

  • Apple-certified service

  • Priority access to technical support

  • Accidental damage protection

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